CIMC, Shaanxi Auto and Xi'an International Port Sign Strategic Cooperation Agreement

Nestled at the starting point of the ancient Silk Road, this ceremony was more than just a formal event; it symbolized a crucial step forward in the implementation of the "Three Good Development" marketing concept by CIMC and Shaanxi Auto in the realm of cross-border commercial vehicle transportation. Moreover, it stood as a vivid testament to the three parties' collective efforts to propel the high-quality development of the "Belt and Road Initiative" and foster the domestic and international dual circulation, with the China-Europe freight train serving as a vital link.​
Among the distinguished attendees were Zhao Chengjun, the sales director and general manager of the sales company of Shaanxi Heavy Duty Automobile Co., Ltd., whose extensive experience in the automotive industry has been instrumental in driving Shaanxi Auto's market expansion. Dr. Shu Lei, the assistant president of CIMC Vehicles Group and the CEO of CIMC Lighthouse Semi-Trailer Business Group, brought a wealth of expertise in manufacturing and global business strategies. Zhang Jie, the general manager of China-Kazakhstan (Xi'an) Commercial and Trade Logistics Co., Ltd., with his deep understanding of cross-border logistics, also graced the occasion, along with other prominent leaders from the respective organizations.​
In his speech, Dr. Shu Lei elaborated on the far-reaching cooperation vision with great depth. He emphasized that Xi'an International Port, as China's first "dual circulation" core hub, has evolved into a pivotal gateway for Chinese intelligent manufacturing to venture into the global market. The "Good 牵挂" vehicles delivered this time represent a significant deepening of the three parties' collaboration in the China-Kazakhstan cross-border transportation sector. These vehicles are the result of rigorous research and development, successfully integrating "tractor-trailer coordination, green technologies, and intelligent systems" to form a comprehensive transportation solution. Dr. Shu Lei further explained that the "Three Good Model" of CIMC-Shaanxi Auto, built on innovation and collaboration, is designed to empower product innovation and market expansion. This model aims to offer customers "the highest cost-performance ratio, ensuring that they receive exceptional value for their investment; the smoothest car-buying experience, with streamlined processes and dedicated customer service; and the most attentive after-sales service, including timely maintenance, spare parts supply, and technical support," all with the ultimate goal of assisting partners and customers in achieving high-quality development.​
At the ceremony site, the atmosphere was charged with enthusiasm as Shaanxi Auto Holdings, Xi'an International Port Group, and CIMC Vehicles jointly witnessed the signing of the strategic cooperation agreement, a moment that sealed their commitment to working together. Concurrently, the first batch of CIMC-Shaanxi Auto tractor-trailer integrated vehicles, gleaming under the sun, were officially delivered. These vehicles, equipped with advanced features such as fuel-efficient engines, intelligent navigation systems, and robust braking mechanisms, are set to play a crucial role in enhancing the efficiency and reliability of cross-border transportation. As they embark on their journey, they carry forward the legacy of the Silk Road, ushering in a new era of trade and cooperation.​
Looking ahead, the CIMC-Shaanxi Auto cooperation organization is determined to uphold its original mission. It will continue to accurately gauge market demands and respond with "Three Good Products" that meet and exceed customer expectations. The organization will leverage the five key values of "easy to choose, with clear product specifications and transparent pricing; easy to buy, through convenient sales channels and flexible payment options; easy to use, with user-friendly interfaces and low maintenance requirements; easy to sell, due to strong market demand and brand reputation; and good service, as a cornerstone of customer satisfaction" to highlight the outstanding advantages of its products. By doing so, it aims to provide global customers with more efficient, reliable, and intelligent road transportation solutions, contributing to the evolution of the Chinese commercial vehicle industry and establishing a new benchmark and model of new quality productivity.